Översikt

  • Fri 14th June 17.30 -20.00 ATTN VISITOR

    Dr Sc (Mkt) Eiren Tuusjärvi, Brandiakatemia: Creating strong brands


    Edelman, David C. (2010), Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places, Harvard Business Review, December 2010

    Holt, Douglas B., Quelch, John A. and Taylor (2004), How Global brands Compete, Harvard Business Review, September, 2004



    • Fil icon
      Brand questions Fil
      Powerpoint 2007 presentation
      Tillgänglig om: Du tillhör gruppen Global Marketing Management, Summer 2019 (Oodi)
    • Fil icon
      Eiren Tuusjärvi slides Fil
      PDF document
      Tillgänglig om: Du tillhör gruppen Global Marketing Management, Summer 2019 (Oodi)
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