A26E00800 - Global Marketing Management, 22.10.2020-21.11.2020

Översikt

• 5th November
  How to manage marketing globally?

                          Global products, services and branding

                          Global distribution strategies

   

  Pre-readings               Farrell: Global Marketing: Practical Insights and International Analysis (2015), ch 9, 10

  Edelman, David C. (2010), Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places, Harvard Business Review, December 2010

   Holt, Douglas B., Quelch, John A. and Taylor (2004), How Global Brands Compete, Harvard Business Review, September, 2004

   Case                                   Sodastream International: Championing – and Marketing – Values. Shlomo Ben-Hur, Benoit Leleux, David Gray. IMD, IMD947-PDF-ENG. 12 pages. September 22, 2018.

  Visitor             Dr Sc (Econ) Eiren Tuusjärvi: Building a successful brand       

  
  

  • Välj aktivitet Farrell ch 9 product and branding

    Tillgänglig om: You are a(n) Studerande

    

    Farrell ch 9 product and branding Fil PPTX
  • Välj aktivitet Farrell 10 Distribution

    Tillgänglig om: You are a(n) Studerande

    

    Farrell 10 Distribution Fil PPTX
  • Välj aktivitet Quiz and questions related to ch 9

    Tillgänglig om: You are a(n) Studerande

    

    Quiz and questions related to ch 9 Fil DOCX
  • Välj aktivitet Slides from Eiren Tuusjärvi

    Tillgänglig om: You are a(n) Studerande

    

    Slides from Eiren Tuusjärvi Fil PDF