Översikt

  • 5th November

    How to manage marketing globally?

                            Global products, services and branding

                            Global distribution strategies

     

    Pre-readings               Farrell: Global Marketing: Practical Insights and International Analysis (2015), ch 9, 10

    Edelman, David C. (2010), Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places, Harvard Business Review, December 2010

     Holt, Douglas B., Quelch, John A. and Taylor (2004), How Global Brands Compete, Harvard Business Review, September, 2004

     Case                                   Sodastream International: Championing – and Marketing – Values. Shlomo Ben-Hur, Benoit Leleux, David Gray. IMD, IMD947-PDF-ENG. 12 pages. September 22, 2018.

    Visitor             Dr Sc (Econ) Eiren Tuusjärvi: Building a successful brand       


    • Fil icon
      Farrell ch 9 product and branding Fil
      PowerPoint 2007-presentation
      Tillgänglig om: You are a(n) Studerande
    • Fil icon
      Farrell 10 Distribution Fil
      PowerPoint 2007-presentation
      Tillgänglig om: You are a(n) Studerande
    • Fil icon
      Quiz and questions related to ch 9 Fil
      Word 2007-dokument
      Tillgänglig om: You are a(n) Studerande
    • Fil icon
      Slides from Eiren Tuusjärvi Fil
      PDF-dokument
      Tillgänglig om: You are a(n) Studerande
◄ Previous section
För Aalto