Topic outline

  • Compulsory reading in Perusall

    Scaraboto, Daiane (2015), “Selling, Sharing, and Everything in Between: The Hybrid Economics of Collaborative Networks, ” Journal of Consumer Research, 42 (1), 152-76.


    Recommended readings:

    • PI: Chapter 4 The Cost of Social Norms
    • Belk Russell (2010), “Sharing,” Journal of Consumer Research, 36, 5, (February), 2010, 715-34 
    • Belk, Russell W., John F. Sherry, Jr., and Melanie Wallendorf (1988), “A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet,” Journal of Consumer Research, 14 (March) 449-70.
    • Bardhi, Fleura and Giana M. Eckhardt (2012), “Access-Based Consumption: The Case of Car Sharing,” Journal of Consumer Research, 39 (4) 881-98.
    • Weinberger, Michelle F. and Melanie Wallendorf (2012), “Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies,” Journal of Consumer Research, 39 (1), 74-92.



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