23C59000 - Consumer research, 02.03.2021-27.05.2021
This course space end date is set to 27.05.2021 Search Courses: 23C59000
Topic outline
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Compulsory reading in Perusall
Scaraboto, Daiane (2015), “Selling, Sharing, and Everything in Between: The Hybrid Economics of Collaborative Networks, ” Journal of Consumer Research, 42 (1), 152-76.Recommended readings:
- PI: Chapter 4 The Cost of Social Norms
- Belk Russell (2010), “Sharing,” Journal of Consumer Research, 36, 5, (February), 2010, 715-34
- Belk, Russell W., John F. Sherry, Jr., and Melanie Wallendorf (1988), “A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet,” Journal of Consumer Research, 14 (March) 449-70.
- Bardhi, Fleura and Giana M. Eckhardt (2012), “Access-Based Consumption: The Case of Car Sharing,” Journal of Consumer Research, 39 (4) 881-98.
- Weinberger, Michelle F. and Melanie Wallendorf (2012), “Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies,” Journal of Consumer Research, 39 (1), 74-92.
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Scaraboto Hybrid Economies FilePDF document
- PI: Chapter 4 The Cost of Social Norms