23C59000 - Consumer research, 02.03.2021-27.05.2021
This course space end date is set to 27.05.2021 Search Courses: 23C59000
Topic outline
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Recommended readings (before class):
- Predictably Irrational: Introduction
- CCO: Introduction
- Holbrook, M.B., 1987. What is Consumer Research? Journal of Consumer Research, 14(1), pp.128–132. https://www.jstor.org/stable/pdf/2489249.pdf