This week the aim is to further think about your audience and your message to them. To gain understanding of your target audience, you will interview some classmates. This action will help you to tailor your talk to their backgrounds, needs, and interests. With this information in mind, you will consider how to develop the core message of your talk and its relevance to the audience. Keeping this focus gives you a better chance of getting your listeners on board.
You should also check Assignment 7 later on to see what other students have posted there. You can always learn quite a bit from other points of view.