TU-E4040 - Opportunity Prototyping D, 08.09.2020-13.10.2020
This course space end date is set to 13.10.2020 Search Courses: TU-E4040
Topic outline
-
-
Based on your experience as an air traveller, what can the airline industry do to increase consumer confidence to fly again? Propose at least 20 creative ideas and from among them pick one providing a convincing pitch as to why it should be taken up and how it should be adopted?
To give you a hands on feel for how designers empathetically approach challenges, the attached journey mapping template could help you think about all the "touch" points in the air travel experience.
Imagine you are flying business class on Qatar and this is how you are greeted ...
-
R&R Trivia Game (Harvard Business School) (20%) Assignment
To what extent does Robert Reiss behave according to the principles of effectuation (outlined in the attached article by Saras Sarasvathy)? (3 page maximum excluding exhibits)
The case can be downloaded (only one download per customer!) here:
https://www.thecasecentre.org/students/course/registerForCourse?ucc=C%2D3481%2D8462%2DSCH
-
Watch the video which follows Felix Baumgartner and the preparations to jump from the edge of space without a parachute:
https://www.redbull.com/car-en/films/mission-to-the-edge-of-space
What insights can aspiring entrepreneurs take away from the RedBull Stratos project to guide their pursuit of entrepreneurial opportunity? (4 page maximum excluding exhibits)
-
To gain insights into the process of ideation, provide with a personal (in your own words) perspective on how you and your group approached the task of Rethinking the Concept of "New Normal" University. What worked especially well and why? What aspects did not work out as well or not at all and why? What would you have done differently?
-
Group Formation Forum
-
