23E24000 - Brand Management, Lecture, 19.4.2022-24.5.2022

Topic outline

• Readings
  • Select activity Mandatory Readings (Pre-Class)

    

    Mandatory Readings (Pre-Class) Folder
  • Select activity Supplementary Readings

    

    Supplementary Readings Folder

    These are the articles that would be "Good to Read" before coming to class

  • Select activity Articles referred to in the lectures

    

    Articles referred to in the lectures Folder

    These are the articles that I refer to in my lectures. Good for further reading and deepening/broadening your learning.