23E24000 - Brand Management, Lecture, 19.4.2022-24.5.2022

Readings

• Readings
  

  Readings

  • 

    FolderMandatory Readings (Pre-Class) Folder
  • 

    FolderSupplementary Readings Folder

    These are the articles that would be "Good to Read" before coming to class

  • 

    FolderArticles referred to in the lectures Folder

    These are the articles that I refer to in my lectures. Good for further reading and deepening/broadening your learning.