TU-E4040 - Opportunity Prototyping D, Lecture, 14.9.2021-19.10.2021

Topic outline

• Assignments
  • Select activity Rethinking Air Travel Creativity Challenge (10%)

    

    Rethinking Air Travel Creativity Challenge (10%) Assignment

    Based on your experience as an air traveller, what can the airline industry do to increase consumer confidence to fly again? Propose at least 20 creative ideas and from among them pick one providing a convincing pitch as to why it should be taken up and how it should be adopted?

    To give you a hands on feel for how designers empathetically approach challenges, the attached journey mapping template could help you think about all the "touch" points in the air travel experience. 

    Imagine you are flying business class on Qatar and this is how you are greeted ...

    
    

  • Select activity R&R Trivia Game (Harvard Business School) (15%)

    Not available unless: You are a(n) Student

    

    R&R Trivia Game (Harvard Business School) (15%) Assignment

    To what extent does Robert Reiss behave according to the principles of effectuation (outlined in the attached article by Saras Sarasvathy)? (3 page maximum excluding exhibits)

    The case can be downloaded (only one download per customer!) here:

    https://www.thecasecentre.org/course/registerForCourse?ucc=C%2D4169%2D8462%2DSCH
    

    
    

  • Select activity Mission to the Edge of Space (Red Bull Stratos) (15%)

    

    Mission to the Edge of Space (Red Bull Stratos) (15%) Assignment

    Watch the video which follows Felix Baumgartner and the preparations to jump from the edge of space without a parachute:

    https://www.redbull.com/car-en/films/mission-to-the-edge-of-space
    

    What insights can aspiring entrepreneurs take away from the RedBull Stratos project to guide their pursuit of entrepreneurial opportunity? (4 page maximum excluding exhibits)

    
    

  • Select activity Ideation Learning Diary (10%)

    

    Ideation Learning Diary (10%) Assignment

    To gain insights into the process of ideation, provide with a personal (in your own words) perspective on how you and your group approached the task of Longevity is the New Normal. What worked especially well and why? What aspects did not work out as well or not at all and why? What would you have done differently?

    
    

  • Select activity Longevity is the New Normal Group Project (50%)

    

    Longevity is the New Normal Group Project (50%) Assignment

    
    

  • Select activity Group Formation

    Not available unless: You belong to any group

    

    Group Formation Forum