TU-E4040 - Opportunity Prototyping D, Lecture, 14.9.2021-19.10.2021

Topic outline

• Resource Repository
  • Select activity Engaging With Potential Opportunities

    

    Engaging With Potential Opportunities File JPG

    A simple yet powerful technique to open your mind to the opportunity richness of any environment. Every day has many time slices of experience that can be captured, reflected on and improved upon. Take your mobile to capture visually and bring along a note book. In the notebook, make three columns "Observation" "Implication" and "Improvement Opportunities".
    
    As you navigate through the campus environment (a complex and multifaceted experience), plan to spend some quiet time (15-20 min) making as many observations as possible (10 min) drawing out implications and improvement opportunities (5-10 min) after but if these spring to mind in the moment of observation note them down!
    
    This is a fantastic exercise for each of you to do to seed potential ideas for the group project!
    
    And big thanks to my colleague and friend Tina Seelig at Stanford for the idea! 
    
    
    
  • Select activity Empathy Interviewing

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    Empathy Interviewing File PDF

    
    

    Here are some useful perspective on the how to's of empathy interviewing

  • Select activity Journey Mapping Template

    

    Journey Mapping Template File JPEG

    An insightful and structured way to "document" a journey - for example, in the current context creating "touchless" experiences is a priority - a journey map would be helpful in identifying the multitude of "touch points" in the journey. There is a wealth of potential opportunities nested in that concept :)

    
    

  • Select activity Systematic Creativity

    

    Systematic Creativity URL

    Systematic creativity starts with identifying the component parts of a product, service (or experience for that matter) and exploring the potential benefits of removing part(s), replacing part(s), redefining how component(s) can be used in other contexts, or creating new relationships between two previously unrelated dimensions of an offering.

    Drawing on the work of

    
    

  • Select activity Systematic Creativity Template

    

    Systematic Creativity Template File PDF

    
    

  • Select activity Alberto Savoia on Pretotypes

    

    Alberto Savoia on Pretotypes URL

    
    

  • Select activity The Pinocchio Technique of Pretotyping

    

    The Pinocchio Technique of Pretotyping URL

    Creating a "wooden" mock up of an idea

    
    

  • Select activity The Facade Pretotyping Technique

    

    The Facade Pretotyping Technique URL

    IKEA is trolled by a design agency interested in seeing whether consumers would be interested in a new light switch plate. CarsDirect created a "facade" (put up a website) to gauge interest of consumers in buying cars online (without a business or inventory!). The market "research" proved the hypothesis but at a cost (buying 4 cars to fulfil the orders made on the site when it was live). In other words, the feel of a "pop up store without the store"! 

    And notice that the "troll" putting the product on the shelf is wearing an "IKEA shirt" (without the stripes)