Topic outline

  • Welcome to Business Model Design Course!

    UPDATES

    • 7.12. Tuesday materials and Thursday Miro added (Module 5)
    • 30.11. Tuesday materials and Thursday Miro added (Module 4)
    • 22.11. Tuesday and Thursday materials added (Module 3)
    • 17.11. Tuesday and Thursday materials added (Module 2)
    • 10.11. Thursday workshop Miro-board link added (Module 1).
    • 9.11. Tuesday materials and Thursday instructions updated to "Module 1" page
    • 27.10. Schedule and readings updated
    • 26.10. Mycourses pages opened! NOTE: THE COURSE BEGINS ON WEEK 2 (9.11.) OF THE PERIOD!

    NOTE: Thursday's physical workshops (12-14, 15-17) are in U523/Top lounge (Candidate center, U-wing). Check map here; zoom out and notice that you can change the floor in the map - it opens in the 5th floor). Virtual workshop (9-11) uses the same Zoom address as the Tuesday lectures.

    • Zoom link and information for all the sessions:

      • https://aalto.zoom.us/j/62273358273?pwd=c2diVlJEeWYvZUFOZ2FMS3dWMTBadz09
      • Meeting ID: 622 7335 8273, Passcode: 639949

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    • Basic information

      • Business Model Design, 26E04350, AALTO BIZ (IDBM)
      • Teaching language: English
      • Credits: 5 ECTS
      • Teaching period II
      • Master's level course
      • It is recommended to take this course during the first year of IDBM studies
      • It is also recommended to take IDBM Challenge (JOIN-E7006) before this course
      • One should take this course before Industry project course (JOIN-E7005)(does not apply to Sugar/Global project teams!)
      • Minimum of 70% participation needed due to interactive tasks
      • You must attend the first session to ensure your place in the course


      Connection to IDBM programme

      Business Model Design connects design thinking further to business model context. The approach is both theoretical (mostly individual assignments) and practical (mostly in interactive tasks done in the workshops). The aim of all this is to form a holistic picture of business model design, especially from design management perspective.

      The course acknowledges that most of the students already know something about business development, and some students have a lot of business expertise. However, a common theoretical backbone is needed, as well as a common language (concept hierarchy), and a common set of tools.

      Teaching methods

      Teaching methods emphasize interactive and reflective techniques, as it is case in all IDBM courses.

      Each week is divided to keynote and discussion day (Tuesdays) and workshop and reflection days (Thursdays). Thursday workshops are divided to three groups to facilitate more efficient mentoring and more extensive discussions during workshops, and to accommodate different study mode preferences (virtual/physical). Students selected from three different workshop times when they enrolled (in Sisu).

      Evaluation and deliverables

      In evaluation, the teaching team focuses in the level of critical and reflective thinking and communication. Connecting theoretical knowledge and practical examples is a strong merit. Biggs model (1991) is used in assessment.

      Course deliverables include: 1) weekly journals (student can select from different journal styles - so this is a bit different than IDBM Challenge learning essay for example), 2) active participation and 3) take-home exam (large independent writing task).

      Course structure

      Course content is divided to modules: one week is one module, as follows:

      • MODULE 1: Detrivializing shared value
      • MODULE 2: What it takes to put value first
      • MODULE 3: Resilience and adaptability in business models
      • MODULE 4: Platform business models
      • MODULE 5: Sustainable business model innovation and course summary


      Course schedule

      1.11.-7.11. NO TEACHING!

      • Everyone needs a break after the hectic first period. :)

      8.11.-14.11. Module 1

      • Tuesday 10-12. Thursday (three different groups - you have selected one in sisu)

      15.11.-21.11. Module 2

      • Tuesday 10-12. Thursday (three different groups - you have selected one in sisu)

      22.11.-28.11. Module 3

      • Tuesday 10-12. Thursday (three different groups - you have selected one in sisu)

      29.11.-5.12. Module 4

      • Tuesday 10-12. Thursday (three groups)

      6.12.-12.12. Module 5

      • Tuesday 10-12. Thursday (three groups)


      Deliverable schedule

      • Individual journal deadline after each week, DL the monday after the module
      • Take-home exam: Questions published on Monday of the evaluation week; Deadline on Sunday of the evaluation week.


      Core content analysis


      Teaching team

      Dr. Elina Hilden, University Lecturer (Responsible teacher)

      Apurva Ganoo, Course assistant

      & Dr. Ville Eloranta will be giving some keynotes

      Please send mail to elina.hilden@aalto.fi if there are any questions! WELCOME TO THE COURSE! :-)