BUSINESS MODEL DESIGN 2022
Course metatheme: Designing for shared value
PRE-READINGS
- Ovans, A. (2015). What is a business model. Harvard business review, 23, 1-7.
- Pages
431-434 from: Massa, L., & Tucci, C. L. (2013). Business model
innovation. The Oxford handbook of innovation management, 20(18),
420-441. (link to the pdf with the 4 pages and references)
For the ones not familiar with business model canvas:
- https://youtu.be/QoAOzMTLP5s
- https://youtu.be/RpFiL-1TVLw
Notes: Ovans
2015 and 4 pages from Massa & Tucci (2013) give you an overview of
business model as a concept, and a categorization of different tools we
can use in business model development. The readings are quite "light" -
Massa & Tucci is perhaps a bit more difficult, but relatively short.
Then,
if you are not familiar with the Business Model Canvas (Osterwalder),
please watch the two youtube videos. We will use the Business Model
Canvas every now and then in the course. It is just one tool among many
(and has several limitations), but you really cannot ignore it when
talking about business model design :) For many, the tool is already
very familiar, but if it is not for you, just check the videos!
