Topic outline


      Module 1

      • Michael Porter: Why business can be good at solving social problems. (video)
      • Crane, A., Palazzo, G., Spence, L. J., & Matten, D. (2014). Contesting the value of “creating shared value”. California management review, 56(2), 130-153.
      • Bocken, N. M. P., Rana, P., & Short, S. W. (2015). Value mapping for sustainable business thinking. Journal of Industrial and Production Engineering, 32(1), 67-81.

      Module 2

      • Frow, P., McColl-Kennedy, J. R., Hilton, T., Davidson, A., Payne, A., & Brozovic, D. (2014). Value propositions: A service ecosystems perspective. Marketing Theory, 14(3), 327-351.
      • Bettencourt, L. A., & Ulwick, A. W. (2008). The customer-centered innovation map. Harvard Business Review, 86(5), 109.
      • OPTIONAL: Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products and services customers want. John Wiley & Sons.

      Module 3

      • EITHER OR (you can select)
      • Haaker, T., Bouwman, H., Janssen, W., & de Reuver, M. (2017). Business model stress testing: A practical approach to test the robustness of a business model. Futures, 89, 14-25

      Module 4

      • Cusumano, Michael A; Yoffie, David B; Gawer, Annabelle. The Future of Platforms. MIT Sloan Management Review; Cambridge Vol. 61, Iss. 3, (Spring 2020): 46-54.
      • Van Alstyne, M. W., Parker, G. G., & Choudary, S. P. (2016). Pipelines, platforms, and the new rules of strategy. Harvard business review, 94(4), 54-62.
      • Auvinen, H., Dufva, M., & Koivisto, R. (2018). Metaphors to describe and explore platform company strategies. Available at:

      Module 5

      • EITHER Christensen, C. M., Bartman, T., & Van Bever, D. (2016). The hard truth about business model innovation. MIT Sloan Management Review, 58(1), 31. OR Evans, S., Vladimirova, D., Holgado, M., Van Fossen, K., Yang, M., Silva, E. A., & Barlow, C. Y. (2017). Business model innovation for sustainability: Towards a unified perspective for creation of sustainable business models. Business Strategy and the Environment, 26(5), 597-608.
      • Gassmann, O., Frankenberger, K., & Csik, M. (2013). The St. Gallen business model navigator.
      • Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of cleaner production, 65, 42-56.


      • Muñoz, P., & Cohen, B. (2018). A compass for navigating sharing economy business models. California Management Review61(1), 114-147.
      • Frenken, K., & Schor, J. (2019). Putting the sharing economy into perspective. In A Research Agenda for Sustainable Consumption Governance. Edward Elgar Publishing.
      • Mazzucato, M. (2016). From market fixing to market-creating: a new framework for innovation policy. Industry and Innovation23(2), 140-156.
      • Chesbrough, H. (2004). Managing open innovation. Research-Technology Management47(1), 23-26.
      • Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. S. (2016). Know your customers’ jobs to be done. Harvard business review94(9), 54-62.
      • Lüdeke-Freund, F., Massa, L., Bocken, N., Brent, A., & Musango, J. (2016). Business models for shared value.
      • Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products and services customers want. John Wiley & Sons.
      • HBR Digital article: Yes, you can make money with open source.
      • Vanhaverbeke, W., & Chesbrough, H. (2014). A classification of open innovation and open business models. New frontiers in open innovation6, 50-68.