23C79050 - Innovations in an Age of Constant Change, Lecture, 1.3.2022-14.4.2022

Översikt

• 2. Understand
  In this module, we'll cover design thinking tools for understanding user, customer and stakeholder needs and uncovering new opportunities for value creation. To bring this to life, we'll have the Communications Manager of Betolar, Melina Pinomaa, visit our class to talk about identifying value for different stakeholders of the company's low-carbon alternative to cement. In addition, we'll start working on the cases you have chosen.

  If you would like to learn more about the visiting case, Betolar, take a look at the 2021 Helsingin Sanomat article "Sementti on lentämistä suurempi ilmastopahis ja nyt sille on vaihtoehto" (in Finnish) or the Sitra 2021 case on Betolar (in English).

  
  

  Activities of the module

  • Session 2. Understand (virtual lecture) Thu 3.3. 10-12 on Zoom
  • Reading Sustainable Business went mainstream in 2021 by Andrew Winston (2021)
  • Assignments (desktop research due Tue 8.3)
  • Create a Stakeholder map (do this together as a team, here is a MURAL template)
  • Create a PESTEL analysis (tip: divide the letters, here is a MURAL template)
  • Identify and approach a relevant stakeholder to interview (each team member interviews a different person who brings a different point of view before 15.3)
  • Quiz Understand due Tue 8.3. 9am
  • Session 2. Understand (workshop) Tue 8.3. 10-12 (hybrid: Design Factory Stage and Zoom)

  • Välj aktivitet Sustainable Business went mainstream in 2021 by Andrew Winston (2021)

    

    Sustainable Business went mainstream in 2021 by Andrew Winston (2021) Fil PDF
  • Välj aktivitet Quiz Understand (DL Tue 8.3. 9am)

    

    Quiz Understand (DL Tue 8.3. 9am) Kunskapstest

    Avklarad aktivitet

    Students must

    

    Få ett betyg
  • Välj aktivitet Slides and recording Understanding (lecture) 3.3.

    Tillgänglig om: You are a(n) Studerande

    

    Slides and recording Understanding (lecture) 3.3. Mapp
  • Välj aktivitet Slides: Understanding Workshop 8.3.

    Tillgänglig om: You are a(n) Studerande

    

    Slides: Understanding Workshop 8.3. Fil PDF
  • Välj aktivitet Recording of Understanding (workshop) 8.3.: What is Value?

    Tillgänglig om: You are a(n) Studerande

    

    Recording of Understanding (workshop) 8.3.: What is Value? Fil MP4
  • Välj aktivitet Optional reading: HS article on Betolar (in Finnish)

    Tillgänglig om: You are a(n) Studerande

    

    Optional reading: HS article on Betolar (in Finnish) Fil PDF
  • Välj aktivitet Additional resource: The qualitative research interview (Qu and Dumay 2011)

    Tillgänglig om: You are a(n) Studerande

    

    Additional resource: The qualitative research interview (Qu and Dumay 2011) Fil PDF
  • Välj aktivitet Additional resource: Qualitative Interview Questions: Guidance for Novice Researchers (Roberts 2020)

    Tillgänglig om: You are a(n) Studerande

    

    Additional resource: Qualitative Interview Questions: Guidance for Novice Researchers (Roberts 2020) Fil PDF