23C79050 - Innovations in an Age of Constant Change, Lecture, 1.3.2022-14.4.2022

Topic outline

• 2. Understand
  In this module, we'll cover design thinking tools for understanding user, customer and stakeholder needs and uncovering new opportunities for value creation. To bring this to life, we'll have the Communications Manager of Betolar, Melina Pinomaa, visit our class to talk about identifying value for different stakeholders of the company's low-carbon alternative to cement. In addition, we'll start working on the cases you have chosen.

  If you would like to learn more about the visiting case, Betolar, take a look at the 2021 Helsingin Sanomat article "Sementti on lentämistä suurempi ilmastopahis ja nyt sille on vaihtoehto" (in Finnish) or the Sitra 2021 case on Betolar (in English).

  
  

  Activities of the module

  • Session 2. Understand (virtual lecture) Thu 3.3. 10-12 on Zoom
  • Reading Sustainable Business went mainstream in 2021 by Andrew Winston (2021)
  • Assignments (desktop research due Tue 8.3)
  • Create a Stakeholder map (do this together as a team, here is a MURAL template)
  • Create a PESTEL analysis (tip: divide the letters, here is a MURAL template)
  • Identify and approach a relevant stakeholder to interview (each team member interviews a different person who brings a different point of view before 15.3)
  • Quiz Understand due Tue 8.3. 9am
  • Session 2. Understand (workshop) Tue 8.3. 10-12 (hybrid: Design Factory Stage and Zoom)

  • 

    Sustainable Business went mainstream in 2021 by Andrew Winston (2021) File

    PDF document
  • 

    Quiz Understand (DL Tue 8.3. 9am)

    Receive a grade
  • 

    Slides and recording Understanding (lecture) 3.3. Folder

    Not available unless: You are a(n) Student
  • 

    Slides: Understanding Workshop 8.3. File

    PDF document

    Not available unless: You are a(n) Student
  • 

    Recording of Understanding (workshop) 8.3.: What is Value? File

    Video file (MP4)

    Not available unless: You are a(n) Student
  • 

    Optional reading: HS article on Betolar (in Finnish) File

    PDF document

    Not available unless: You are a(n) Student
  • 

    Additional resource: The qualitative research interview (Qu and Dumay 2011) File

    PDF document

    Not available unless: You are a(n) Student
  • 

    Additional resource: Qualitative Interview Questions: Guidance for Novice Researchers (Roberts 2020) File

    PDF document

    Not available unless: You are a(n) Student