23C79050 - Innovations in an Age of Constant Change, Lecture, 1.3.2022-14.4.2022

Osion kuvaus

• 2. Understand
  In this module, we'll cover design thinking tools for understanding user, customer and stakeholder needs and uncovering new opportunities for value creation. To bring this to life, we'll have the Communications Manager of Betolar, Melina Pinomaa, visit our class to talk about identifying value for different stakeholders of the company's low-carbon alternative to cement. In addition, we'll start working on the cases you have chosen.

  If you would like to learn more about the visiting case, Betolar, take a look at the 2021 Helsingin Sanomat article "Sementti on lentämistä suurempi ilmastopahis ja nyt sille on vaihtoehto" (in Finnish) or the Sitra 2021 case on Betolar (in English).

  
  

  Activities of the module

  • Session 2. Understand (virtual lecture) Thu 3.3. 10-12 on Zoom
  • Reading Sustainable Business went mainstream in 2021 by Andrew Winston (2021)
  • Assignments (desktop research due Tue 8.3)
  • Create a Stakeholder map (do this together as a team, here is a MURAL template)
  • Create a PESTEL analysis (tip: divide the letters, here is a MURAL template)
  • Identify and approach a relevant stakeholder to interview (each team member interviews a different person who brings a different point of view before 15.3)
  • Quiz Understand due Tue 8.3. 9am
  • Session 2. Understand (workshop) Tue 8.3. 10-12 (hybrid: Design Factory Stage and Zoom)

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    Sustainable Business went mainstream in 2021 by Andrew Winston (2021) Tiedosto

    PDF document
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    Quiz Understand (DL Tue 8.3. 9am) Quiz -tehtävä

    Vaatii arvosanan
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    Slides and recording Understanding (lecture) 3.3. Kansio

    Saatavilla vasta, kun: You are a(n) Opiskelija
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    Slides: Understanding Workshop 8.3. Tiedosto

    PDF document

    Saatavilla vasta, kun: You are a(n) Opiskelija
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    Recording of Understanding (workshop) 8.3.: What is Value? Tiedosto

    Video file (MP4)

    Saatavilla vasta, kun: You are a(n) Opiskelija
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    Optional reading: HS article on Betolar (in Finnish) Tiedosto

    PDF document

    Saatavilla vasta, kun: You are a(n) Opiskelija
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    Additional resource: The qualitative research interview (Qu and Dumay 2011) Tiedosto

    PDF document

    Saatavilla vasta, kun: You are a(n) Opiskelija
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    Additional resource: Qualitative Interview Questions: Guidance for Novice Researchers (Roberts 2020) Tiedosto

    PDF document

    Saatavilla vasta, kun: You are a(n) Opiskelija