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  • Materials

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      Practical readings Mapp
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      Other recommended readings Mapp

      If you are unfamiliar with international marketing concepts, it's beneficial to familiarise yourself with the readings below:

      • Keegan, Warren & Mark Green (2017) Global Marketing

      • Farrell, Carlyle (2015) Global Marketing – practical insights & international

        analysis


    • Fil icon
      Session 1 slides Fil PDF
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      Presentation from L'Oréal Fil PDF
    • Fil icon
      Session 1 recordings Fil MP4
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      Session 2 slides Fil PDF
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      Session 2 materials from guest speakers Mapp
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      Deep dive into the Inclusion track (Sami Itani, 2nd session) Fil MP4
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      Brands by Marco Mäkinen (Session 2) Mapp
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      Session 3 slides Fil PDF
    • Mapp icon
      Session 3 materials from guest speakers Mapp
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      Session 3 recording Fil MP4
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      Session 4 recording Fil MP4
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      4th session slides Fil
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      Digital Strategy - Samuel Tenhunen Fil PDF
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      Sustainability - Sari Kuvaja Fil PDF
    • Fil icon
      Final Course Slides Fil PDF
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