Topic: Materials | MNGT-E2004 - Global Brand Management - Real-life case competition, Lecture, 1.3.2022-5.4.2022

Select activity Practical readings

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Select activity Other recommended readings
Other recommended readings Folder
If you are unfamiliar with international marketing concepts, it's beneficial to familiarise yourself with the readings below:
Keegan, Warren & Mark Green (2017) Global Marketing
Farrell, Carlyle (2015) Global Marketing – practical insights & international
analysis
Select activity Session 1 slides

Session 1 slides File PDF
Select activity Presentation from L'Oréal
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Select activity Session 1 recordings
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Select activity Session 2 slides

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Select activity Session 2 materials from guest speakers

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Select activity Deep dive into the Inclusion track (Sami Itani, 2nd session)
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Deep dive into the Inclusion track (Sami Itani, 2nd session) File MP4
Select activity Brands by Marco Mäkinen (Session 2)
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Select activity Session 3 slides

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Select activity Digital Strategy - Samuel Tenhunen

Digital Strategy - Samuel Tenhunen File PDF
Select activity Sustainability - Sari Kuvaja

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Select activity Final Course Slides

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MNGT-E2004 - Global Brand Management - Real-life case competition, Lecture, 1.3.2022-5.4.2022

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