TU-E4100 - Startup Experience D, Lecture, 7.9.2022-9.12.2022

Topic outline

• Sprint 5
  
  

  Schedule

  Date	Place	Description
  1 - Nov	Learning Hub Atrium - 1007a, Maarintie 8	Prototyping discussion
  3 - Nov	U8 - U270, Kandidaattikeskus	Market estimation
  8 - Nov	Learning Hub Atrium - 1007a, Maarintie 8	TBU
  10 - Nov	U8 - U270, Kandidaattikeskus	How to apply intuition

  
  
  

  • Select activity Materials

    Materials

  • Select activity Session 15: Radical Creativity

    

    Session 15: Radical Creativity Folder

    - X, by Google - https://x.company/moonshot/ - There are interesting parallels on the moonshot thinking by Google and Radical Creativity.

    - The unexpected benefit of celebrating failure, TED - https://www.ted.com/talks/astro_teller_the_unexpected_benefit_of_celebrating_failure?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare – If students don’t want to read about X, they can watch this video.

    Something from within Aalto would also be good to share:

    - Radical Creativity page: https://www.aalto.fi/en/our-strategy/radical-creativity

    - Radical Creativity as a culture, talk by Dean Tuomas Auvinen: https://www.aalto.fi/en/news/tuomas-auvinen-radical-creativity-as-culture

    -Design Plus + https://designfactory.aalto.fi/design-plus/ This is a great book about design thinking edited by Tua Björklund (DF).

     

    
    

  • Select activity Session 16

    

    Session 16 Folder

    Understanding VC and Market Size - Lauri Kokkila

    
    

    
    

    Market Estimation - Lauri Kokkila

    
    

    
    

    
    

    A) Product-market fit by reading an excellent blog post by a16z: https://a16z.com/2017/02/18/12-things-about-product-market-fit/ (you can also find plenty of definitions and more good reads online)

    B) Why large target market matters by reading Linus blog post about VC math: https://medium.com/swlh/one-reason-you-re-not-being-funded-vc-math-explained-73d87d35a383

    C) Basics of market sizing Total Available Market (also Addressable). Key take-away: Top-down market estimation from aggregate market data is "worse than useless": 

    
    

  • Select activity Session 17

    

    Session 17 Folder

    The ABCs of Business and Startups - Jussi

    
    

    
    

    Business model and market fit - Jussi Mononen

    
    

    
    

    Quick words on VCs - Jussi

    
    

    
    

    How entrepreneurs should behave - Oki Tåg

    
    

    
    

    
    

  • Select activity Session 18

    

    Session 18 Folder
  • Select activity Assignments

    Assignments

  • Select activity Update previous process checklists and fill out sprint 4

    

    Update previous process checklists and fill out sprint 4 Assignment

    Completion

    Students must

    

    Mark as done

    Fill out this process checklist with your answers

    You will need to revise your answers from the previous sprints (all the previous sprints starting from this sprint). The teaching team will go through your answers and address them during workshops and lab times on Tuesdays. We will track the progress of the team based on the answers and how it changes every sprint. 
  • Select activity Prototype V.03: Insights from customers' feedback and the current state of prototype

    

    Prototype V.03: Insights from customers' feedback and the current state of prototype Assignment

    Completion

    Students must

    

    Make a submission

    You are expected to have shown your customers / users the prototype and collect feedback on what values you are providing. Your interactions with customers should focus on what service you are offering instead of asking for feedback on UI and features. 
    
    Your deliverables are: 
    - One-page answering these questions
    

    • what insights have you learnt from previous prototypes and interactions with customers with said prototypes? 
    • what changes have you made to your prototypes based on feedback and interactions? 

    - Your prototype at this stage: should be able to explain what you offer to customers and not just texts like previous submissions. (it can be brochures, landing page, pictures of your physical prototypes, a video advertising your service) You can send us links if you have something that cannot be attached down here. 

    
    
  • Select activity Market Estimation Exercise

    

    Market Estimation Exercise Assignment

    Completion

    Students must

    

    Make a submission

    Calculate your market size using either top-down or bottom-up methodology.
    
    Provide a market size calculation spreadsheet with sources for initial data points and showing how you calculated it. If you cannot find the data, estimate and explain why you think your numbers are correct. 
    
    Note: this is a fairly simple exercise and should be used as a supporting tool when you work on your project. Name your submission as team no._market size exercise
    
  • Select activity Lean Canvas V.03 update

    

    Lean Canvas V.03 update Assignment

    Completion

    Students must

    

    Make a submission

    Fill in the rest of the Lean Canvas

  • Select activity Individual Reflection - Sprint 5

    

    Individual Reflection - Sprint 5 Assignment

    Completion

    Students must

    

    Make a submission

    Record a 3-min video reflecting on your progress during this sprint. Use these questions as guidelines. 

    1. What are your main contribution to the project and the team during sprint 5? ie. Prototyping and testing, Lean Canvas, Financials forecasts etc. 
    2. What did you do for the team to work better together? 
    3. How did you use the course content to understand the problem, and customer needs and improve your team dynamics? 
    4. What can be improved regarding your contribution to the team and the project's progress? Reflect on your progress and performance. 

    
    

  • Select activity Individual Well-being reflection 5

    

    Individual Well-being reflection 5 Assignment

    Completion

    Students must

    

    Make a submission

    During this course, you have been learning about different aspects of psychological flexibility. Take a moment to reflect on your journey and especially your wellbeing-sector. Take a look at your notes, as well. You can refresh your memory about these themes by watching again this video: 

    Psychology flexibility - Introduction

    
    

    
    

    Question for reflecting on your own:

    Which parts of psychological flexibility have you and your team found most relevant and useful for your process? Why?