23C59000 - Consumer research, Lecture, 5.9.2022-30.11.2022

Topic outline

• Lectures and materials
  • Select activity Lecture slides

    Lecture slides
    

  • Select activity L01 Introduction

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    L01 Introduction File PDF
  • Select activity L02 A Interviews, focus groups, and ethnography

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    L02 A Interviews, focus groups, and ethnography File PDF
  • Select activity L02 B Data-analysis

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    L02 B Data-analysis File PDF
  • Select activity L03 Survey research

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    L03 Survey research File PDF
  • Select activity L03 Survey research

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    L03 Survey research File MP4
  • Select activity L04 Experiments

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    L04 Experiments File PDF
  • Select activity L05 Academic reading and writing; pitching

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    L05 Academic reading and writing; pitching File PDF
  • Select activity L06 Consumer curiosity A

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    L06 Consumer curiosity A File MP4
  • Select activity L06 Consumer curiosity B

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    L06 Consumer curiosity B File MP4
  • Select activity L07 Behavioral perspective 1

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    L07 Behavioral perspective 1 File PDF
  • Select activity L08 Behavioral perspective 2

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    L08 Behavioral perspective 2 File PDF
  • Select activity L09 Cultural perspective

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    L09 Cultural perspective File PDF
  • Select activity L10 Markeplace communities, social class, lifestyles

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    L10 Markeplace communities, social class, lifestyles File PDF
  • Select activity L011 Self/identity, age, gender

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    L011 Self/identity, age, gender File PDF
  • Select activity L12 Modes of exchange

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    L12 Modes of exchange File PDF
  • Select activity L13 Dark and deviant consumption

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    L13 Dark and deviant consumption File PDF
  • Select activity L14 Consumption and sustainability

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    L14 Consumption and sustainability File PDF
  • Select activity 3-2-1 quiz

    3-2-1 quiz
    

  • Select activity Reading list

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    Reading list File DOCX
  • Select activity 3-2-1 quiz grading rubric

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    3-2-1 quiz grading rubric File PDF
  • Select activity 3-2-1 quiz readings

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    3-2-1 quiz readings Folder
  • Select activity 3-2-1 quiz example

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    3-2-1 quiz example File PDF
  • Select activity Other materials

    Other materials

  • Select activity Final report grading rubric

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    Final report grading rubric File PDF