Lectures and materials

  • Lectures and materials

    • Lecture slides
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      L01 Introduction File
      PDF document
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      L02 A Interviews, focus groups, and ethnography File
      PDF document
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      L02 B Data-analysis File
      PDF document
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      L03 Survey research File
      PDF document
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      L03 Survey research File
      Video file (MP4)
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      L04 Experiments File
      PDF document
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      L05 Academic reading and writing; pitching File
      PDF document
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      L06 Consumer curiosity A File
      Video file (MP4)
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      L06 Consumer curiosity B File
      Video file (MP4)
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      L07 Behavioral perspective 1 File
      PDF document
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      L08 Behavioral perspective 2 File
      PDF document
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      L09 Cultural perspective File
      PDF document
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      L10 Markeplace communities, social class, lifestyles File
      PDF document
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      L011 Self/identity, age, gender File
      PDF document
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      L12 Modes of exchange File
      PDF document
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      L13 Dark and deviant consumption File
      PDF document
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      L14 Consumption and sustainability File
      PDF document
    • 3-2-1 quiz
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      Reading list File
      Word 2007 document
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      3-2-1 quiz grading rubric File
      PDF document
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      3-2-1 quiz readings Folder
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      3-2-1 quiz example File
      PDF document
    • Other materials
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      Final report grading rubric File
      PDF document

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