23C59000 - Consumer research, Lecture, 5.9.2022-30.11.2022
This course space end date is set to 30.11.2022 Search Courses: 23C59000
Översikt
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L01 Introduction FilPdf-tiedosto
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L02 A Interviews, focus groups, and ethnography FilPdf-tiedosto
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L02 B Data-analysis FilPdf-tiedosto
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L03 Survey research FilPdf-tiedosto
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L03 Survey research FilVideotiedosto (MP4)
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L04 Experiments FilPdf-tiedosto
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L05 Academic reading and writing; pitching FilPdf-tiedosto
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L06 Consumer curiosity A FilVideotiedosto (MP4)
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L06 Consumer curiosity B FilVideotiedosto (MP4)
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L07 Behavioral perspective 1 FilPdf-tiedosto
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L08 Behavioral perspective 2 FilPdf-tiedosto
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L09 Cultural perspective FilPdf-tiedosto
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L10 Markeplace communities, social class, lifestyles FilPdf-tiedosto
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L011 Self/identity, age, gender FilPdf-tiedosto
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L12 Modes of exchange FilPdf-tiedosto
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L13 Dark and deviant consumption FilPdf-tiedosto
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L14 Consumption and sustainability FilPdf-tiedosto
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Reading list FilWord 2007 -dokumentti
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3-2-1 quiz grading rubric FilPdf-tiedosto
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3-2-1 quiz readings Mapp
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3-2-1 quiz example FilPdf-tiedosto
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Final report grading rubric FilPdf-tiedosto