Through lectures, exercises, a team project and practitioner talks, the students gain understanding of wicked societal problems related to sustainability: what they are, how they can be approached, how they are connected to each other and why it is important to tackle them. More importantly, the students explore alternative paths for creative and innovative responses to sustainability challenges. We both provide the students with information of the known approaches to sustainability innovation and entrepreneurship as well as encourage their personal reflection in finding their own approaches and roles as change makers. The students gain an understanding of how these vast challenges can be approached with realistic and plausible actions and what kind of different strategies can be identified. The students also try out these approaches in their course project as they collaboratively set up a social or sustainability enterprise and aim to develop an innovative response to a clearly focused sustainability issue.