Week 1: Products and people around them
Topics & Speakers
The first week focuses on introducing the field of product management as a field, a function, and a role:1. What is Product Management by Marko Oksanen (CEO, Coventures)
2. Role of Product Manager by Kaisa Salakka (Consumer Product, Wolt)
Readings
Key readings on the matter of the week:
- Perri (Build trap): Ch. 1-9
- Cagan (Inspired): Ch 10-21, (also 1-9)
- Austin, J. What It Takes to Become a Great Product Manager. 2017. hbr.com (NB! save a local copy for later use)
Assignment
The first assignment consists of identifying typical product management roles, as well as finding, analyzing and reporting the competence profiles of different product management roles. Deliver results as a single pdf-file: the first page contains the illustration, the second page details the sources.Lecture 1: What is product management?
- FileIntro to Product Management - Opening FilePDF document
- FileWhat is Product Management? FilePDF document
Lecture 2: The role of product manager
- FileThe role of Product Management FilePDF document