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TU-EV0009 - Introduction to Product Management, Lecture, 5.9.2022-14.10.2022

This course space end date is set to 14.10.2022 Search Courses: TU-EV0009

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  7. Week 2: Users
 
Syllabus
 

Week 2: Users

  • Week 2: Users

    Week 2: Users

    Topics & Speakers
    From the second week on, we focus on the key interfaces of product management. First of these takes a look towards users and customers and asks 
    1. Who are the customers, anyway, and how to talk to them? by Udo Szabo (Supermetrics)
    2. How design & PM work together? by Terhi Hänninen (Product Manager, Google) & Pekka Poukamo (Head of Design, Relex)

    Readings

      The two books - Perri's Build trap and Cagan's Inspired - are organised with somewhat different structures than the course, and this week direct matches between the chapters and the course are harder to draw. However, both discuss the matters of the week in multiple chapters, these segments just take some work to find.

      Accordingly, the more direct readings for the week are based on articles/blogs curated by this weeks experts. 

    • D. Duncan and B Hindo.  How Twitter uses JTBD in their strategy hbr.com
    • Z. Gecis. Step by Step instructions for a PM, uxdesign.cc
    • A. Klement, Designign features using job stories, intercom.com
    • Jennifer Leigh Brown: "Empathy Mapping: A Guide to Getting Inside a User’s Head", UXBooth
    • C. Christensen:

    For a deeper dive, here's a how-to for talking with humans
    • Constable, G. Talking to humans, "practical guide to the qualitative side of customer development"
    Additionally, the following books / sources were often mentioned by experts while building the course:
    • R. Fitzpatrick, The Mom Test. How to talk to customers & learn if your business is a good idea when everyone is lying to you
    • M. Kierstead: Should I Use Surveys? 7 Ways to Know For Sure — The Complete Guide to Writing and Using Surveys that Don’t Suck

    Assignment
    In the second assignment, the objective is to define user’s needs for an existing product using job-to-be-done framework and translating these to a new feature in a chose app.

    • Tuesday: How to know what to build?
    • Restricted Not available unless: You are a(n) Student
      Understanding customers File
      PDF document
    • Friday: Design & PM
    • icon for activity
      FileDesign and PM File
      PDF document

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◄Week 1: Products and people around them

Next section

Week 3: Product development►
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  • TU-EV0009 - Introduction to Product Management, Lecture, 5.9.2022-14.10.2022
  • Sections
  • Introduction to Product Management
  • Course logistics, goals & grading
  • Week 1: Products and people around them
  • Week 2: Users
  • Week 3: Product development
  • Week 4: Business perspective
  • Week 5: Making impact
  • Week 6: Product organization
  • Weekly Assignments
  • Resources: Readings and such
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