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TU-EV0009 - Introduction to Product Management, Lecture, 5.9.2022-14.10.2022

This course space end date is set to 14.10.2022 Search Courses: TU-EV0009

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Syllabus
 

Week 4: Business perspective

  • Week 4: Business perspective

    Week 4: Business perspective

    Topics & Speakers
    The fourth week continues on the key interfaces of product management. After the user and development perspectives, this week turns our attention to the considerations that the markets and business models impose on the product management:
    1. What is business strategy, product strategy and how they differ? by Noora Ahmed-Moshe 
    2. An aspiring product manager’s primer to business understanding by Kosti Lepojärvi


    Readings

    Key readings on the matter of the week:

    • Perri (Build trap): Ch. 10-14
    • Cagan (Inspired): Ch 22-27, (also 1-9)
    • Rumelt, R. 2011 "The perils of bad strategy" on McKinsey Quarterly
    • (Also, Cagan's Empowered addresses these aspect in parts 4 & 6)

    This is the one book you do need to read on strategy:

    • Richard Rumelt. 2011 "Good strategy, bad strategy". Profile Books Limited

    Additional readings and links
    • Josh Pigford, "Navigating the long, slow SaaS ramp of death"
    • Amplitude: "North Star Playbook"
    • Marc Anderseen "The only thing that matters", 2007
    • Dave McClure " Startup metrics for Pirates"
    • Ash Maurya "The Customer Factory Manifesto"
    • Kataryna Balboni "The aha moment guide: How to find, optimize, and design for your product's aha moment", Appcues
    • "The one metric that matters"

    Assignment

    In the fourth assignment, the objective is learn to identify characteristics of good strategic thinking and signs of great product strategy from a case study.

    • Tuesday: Product & Strategy
    • Restricted Not available unless: You are a(n) Student
      Strategy in Product Management File
      PDF document
    • Friday: Product economics
    • Restricted Not available unless: You are a(n) Student
      Product Manager’s ABC to Business Understanding File
      PDF document

Previous section

◄Week 3: Product development

Next section

Week 5: Making impact►
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  • TU-EV0009 - Introduction to Product Management, Lecture, 5.9.2022-14.10.2022
  • Sections
  • Introduction to Product Management
  • Course logistics, goals & grading
  • Week 1: Products and people around them
  • Week 2: Users
  • Week 3: Product development
  • Week 4: Business perspective
  • Week 5: Making impact
  • Week 6: Product organization
  • Weekly Assignments
  • Resources: Readings and such
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