TU-EV0009 - Introduction to Product Management, Lecture, 5.9.2022-14.10.2022

Topic outline

• Week 4: Business perspective
  Topics & Speakers
  The fourth week continues on the key interfaces of product management. After the user and development perspectives, this week turns our attention to the considerations that the markets and business models impose on the product management:
  1. What is business strategy, product strategy and how they differ? by Noora Ahmed-Moshe 
  2. An aspiring product manager’s primer to business understanding by Kosti Lepojärvi
  
  
  

  Readings

  Key readings on the matter of the week:

  • Perri (Build trap): Ch. 10-14
  • Cagan (Inspired): Ch 22-27, (also 1-9)
  • Rumelt, R. 2011 "The perils of bad strategy" on McKinsey Quarterly
  • (Also, Cagan's Empowered addresses these aspect in parts 4 & 6)

  
  This is the one book you do need to read on strategy:
  

  • Richard Rumelt. 2011 "Good strategy, bad strategy". Profile Books Limited

  
  Additional readings and links
  

  • Josh Pigford, "Navigating the long, slow SaaS ramp of death"
    
  • Amplitude: "North Star Playbook"
  • Marc Anderseen "The only thing that matters", 2007
  • Dave McClure " Startup metrics for Pirates"
  • Ash Maurya "The Customer Factory Manifesto"
  • Kataryna Balboni "The aha moment guide: How to find, optimize, and design for your product's aha moment", Appcues
    
  • "The one metric that matters"

  Assignment
  

  In the fourth assignment, the objective is learn to identify characteristics of good strategic thinking and signs of great product strategy from a case study.
  

  • Tuesday: Product & Strategy

  • 

    Strategy in Product Management File

    PDF document

    Not available unless: You are a(n) Student
  • Friday: Product economics

  • 

    Product Manager’s ABC to Business Understanding File

    PDF document

    Not available unless: You are a(n) Student