Topic outline

  • Session 1. Introduction to global strategy & practicalities

    Welcome to the course. On the first session we will introduce the structure and content of the course. We will cover the grading system and assignments to be done to complete the course.
    We will also talk about the topic of the course and get the general understanding of what is global strategy.

    The pre-assigment for the class is the reading: 


    Benjamin Rosa, Philippe Gugler & Alain Verbeke (2020). Regional and global strategies of MNEs: Revisiting Rugman & Verbeke (2004). Journal of International Business Studies, 51, 1045–1053.


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Session 2. The global business environment