Topic outline

  • Session 2. The global business environment

    During the session will discuss the core elements that form the international business environment. We will cover the current trends that shape the environment and discuss how the landscape is changing. Lastly, we explore tools and ways for unpacking and analyzing the international environment where organizations are trying to operate in.

    The pre-assignment for the session is reading:

    Kobrin, S. J. (2017). Bricks and mortar in a borderless world: Globalization, the backlash, and the multinational enterprise. Global Strategy Journal, 7(2), 159-171.

    De Villa, M. A. (2023). Assessing geopolitical risk: A multi-level approach for top managers of multinationals. AIB Insights, 23(1).

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Session 1. Introduction to global strategy & practicalities
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Session 3. Analyzing the global business environment and internal aspects of MNEs