Topic outline

  • Session 3. Analyzing the global business environment and internal aspects of MNEs

    In the third session, we will continue building the big picture about analyzing the internal and external aspects of the firm by using different frameworks. The emphasis will be on the various frameworks that guide the analysis of a firm's internal aspects. Once we have a firm grasp on the internal perspective, we will then bridge the gap between internal and external viewpoints by discussing the Carlsberg case.

    Readings for the session are:

    Douglas Quackenbos, Richard Ettenson, Martin Roth and Seigyoung Auh  (2016): Does Your Company Have What It Takes to Go Global? Harvard Business Review. 5 pages. April 11, 2016.

    De Villa, M. A. 2023. Assessing Geopolitical Risk: A Multi-Level Approach for Top Managers of Multinationals. AIB Insights, 23(1). https://doi.org/10.46697/001c.67875.

    Carlsberg case (can be found from MyCourses)



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Session 2. The global business environment
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Session 4. Strategic responses to crises