Topic outline

  • Session 4. Strategic responses to crises

    In our fourth session, we will explore the various ways companies respond to shocks before they escalate into larger crises, as well as their reactions to full-blown crises. To illustrate these responses, we will study the shocks faced by Lego and Guinness, and analyze their subsequent reactions. A focal point of our discussion will be understanding why these particular companies chose their respective solutions, considering both the pressures from the external environment and their internal capabilities.

    Readings for the session are:

    Birkinshaw, J. et al. (2022). Adapting to Digital Disruption. Harvard Business Review. Spotlight series. 22 pages, January 2, 2022. R2201B.

    Meyer, K., & Estrin, S. 2023. It’s Hard to Say Goodbye: Managing Disengagement during Political Disruptions. AIB Insights, 23(2). https://doi.org/10.46697/001c.72023.

    Guinness case (can be found from MyCourses)




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Session 3. Analyzing the global business environment and internal aspects of MNEs
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Session 5. Expansion and entry strategies