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    This is the MyCourses page for the course Contemporary Marketing Issues Reading Package in Periods I-V, for both B.Sc. and M.Sc level courses. No other MyCourses page (e.g. MARK-E000101) is used during the academic year 2024-2025.

    In order to use access the materials in this page, you need to self-enrol. In order to do so, search for “Contemporary Marketing Issues Reading Package” using the MyCourses search function and click the ‘Self-Enrolment’ button next to the Contemporary Marketing Issues Reading Package: I-V, 2024-2025 course.

    The self-enrolment key for the course is CMIRP2223.

    After completing the self-enrolment, please check that you can access all the files and the function to submit the choice of the reading package on the course page. If you have any issues with the self-enrolment, please contact one of the instructors for assistance. Pay attention to the fact that you also need to be enroled in the course on Sisu in order to be graded - register on Sisu on time in the period in which you will be submitting your assignments.


    Important deadlines for the Period 2.9.-25.11.2024:

    2.9.2024: The beginning of the course.

    17.9.2024 (11:59 PM): Submission of the choice of the reading package on MyCourses. This is a mandatory step. Please note that we are not accepting selection requests by email. Failing to do the selection by the time stated will result in your contributions not being graded.

    17.9.2024 (11:59 PM): Enrolment to the course corresponding to the chosen reading package on Perusall platform. See the instructions for using Perusall platform on the MyCourses page.

    Please note that articles will be available to comment on Perusall only after the deadline to enrol to the platform - 17.9.2024 (11:59 PM)!

    20.10.2024 (11:59 PM): Providing comments for the 1st part of the reading package of your choice on Perusall platform.

    25.11.2024 (11:59 PM): Providing comments in the 2nd part of the reading package of your choice on Perusal platform.


    Information on the enrolment into the courses corresponding to reading packages on Perusall:

    The course codes used to enrol (see the detailed tutorial in the instructions on how to use Perusall platform):

    - Bachelor’s level:

    Marketing Strategy: BCKN-6QRTA

    Pricing: BCKN-CM2GE

    Sustainability and CSR: BCKN-68JGT

    The Cutting Edge of Influencer Marketing: BCKN-J6VF2


    - Master’s level:

    The Cutting Edge of Digital Marketing: BCKN-KYRBR

    Consumer Culture in the Age of Algorithms: BCKN-MEJHY

    Value: The Most Important Concept in Marketing: BCKN-W6LBQ

     

    Q&A:

    Q: Can I attend the course in more than one course implementation, e.g. start the course in the September and continue in January?

    A: No, if you wish to receive credits in another course implementation, you will need to again: 1) enrol to the course on Sisu, 2) submit the Reading package selection questionnaire on MyCourses, 3) comment on all the articles in the current course implementation.

    Q: Are there any lectures in this course?

    A: No, this is a self-study course.

     

    Any questions?

    If you have any questions, do not hesitate to contact me!

    You can reach me by email: nora.backman@aalto.fi

    To ensure that I notice your emails, I have set mailbox rules. When sending an email, please start the subject line with "Contemporary Marketing Issues".

    Best,

    Nora