LEARNING OUTCOMES
After the course students understand the distinctive elements and conceptual frameworks/tools of startup/entrepreneurial marketing, and can apply the knowledge by identifying, analyzing and solving a real-life business problem. The course will also improve students' team-work, problem-solving, presentation, and negotiation skills.
Credits: 5
Schedule: 24.04.2023 - 01.06.2023
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Jukka Partanen
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
The course will cover the core areas of startup/entrepreneurial marketing such as identifying market opportunities, analyzing market environment (special focus on customer needs), assessing promotional possibilities, as well as building partnerships and networks. These issues are discussed especially from the perspective of technology-based and growth-oriented firms.
Assessment Methods and Criteria
valid for whole curriculum period:
Individual learning diary (ca. 20%), in-class participation (ca. 5-15%), individual peer-evaluated team contribution (ca. 10%), team assignment (ca. 5-10%), final project (done in teams for a real-life startup; ca. 50%)
Workload
valid for whole curriculum period:
Interactive sessions: ca. 20-25 hours
Interactive presentation sessions: ca. 10 hours
Assignment + learning diary: ca. 15 hours
Final project: ca. 90 hours
DETAILS
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language : English
Teaching Period : 2022-2023 Spring V
2023-2024 No teachingEnrollment :
The number of participants will be limited to max 45 students. Admission to the course will occur in the following order: 1) students that are participating in the Creativity & Venturing minor or Aalto Ventures Program Minor/AVP Startup minor, 2) other students (prioritized based on registration order)