LEARNING OUTCOMES
Students will develop an understanding of two big issues that entrepreneurial businesses entering new markets face: (1) market and competitive analysis and (2) strategic positioning and dynamics. Students will learn to apply a number of theoretical ideas to analyse these issues, such as transaction costs, asset specificity, predatory strategies and price discrimination.
Credits: 6
Schedule: 27.02.2023 - 28.03.2023
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Myrto Chliova
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
Entrepreneurial businesses from start-ups to established corporations enter new markets with innovative products and services. This course covers strategic considerations and analysis tools that are relevant for understanding the market that the firm is about to enter and for developing a strategy that leads to a successful entry and sustainable competitive advantage.
Assessment Methods and Criteria
valid for whole curriculum period:
Midterm and final exams (online)
Workload
valid for whole curriculum period:
Lectures
Individual study and examinations
DETAILS
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Max 100 students can be accepted to the course.
Teaching Language : English
Teaching Period : 2022-2023 Spring IV
2023-2024 Spring IVEnrollment :
Students are admitted to the course in the following priority order: 1) Entrepreneurship and Innovation Management / Strategic Management in a Changing World students, 2) BIZ exchange students, 3) Other students.