MNGT-E2001 - Doing Business in Emerging Markets, Lecture, 24.10.2023-30.11.2023

The final course report represents a re-cap of the course learning, which reflects all topics covered in the course during the lecture sessions and visits of the company speakers. The report should comprise theoretical grounds provided in the course literature, as well as empirical evidence discussed in the classroom and gathered independently.

The report consists of TWO parts. The first part presents a critical analysis of the specifics of business environment that need to be taken into account when considering a market entry in one selected emerging market, which the students choose themselves. This part should strongly rely on the theoretical concepts introduced in the classroom and offered in the course reading materials. The second part of the report is empirical. It includes your in-depth analysis of a) one foreign case company, which entered an emerging market selected in Part 1 and either is still present there or has exited at some point of time, or b) one emerging market case company, which has expanded abroad either into other emerging markets or advanced economies.

The companies presented in written cases provided for Assignment 1 could not be used in Assignment 2. Otherwise, your choice of the company is not limited by any criteria besides information availability. You may collect primary information or do the assignment entirely with secondary data. In your case analysis, you can focus on one of the several aspects of firm’s business operations in an emerging market: e.g. market entry strategy, growth strategy, marketing strategy, innovation strategy, people management, or sustainability.

The work is graded for quality, as reflected in the rigorous execution, strong argumentation of the opinion you present, and clarity of reporting. The length of the report should not exceed 10 pages including references and potential appendices (font 12, line spacing 1,0; reference style APA).

Deadline: The report must be uploaded on MyCourses by midnight on 11 December 2023 (Monday). 

Evaluation: Maximum number of points for the assignment is 40 (Part 1 - 20 points; Part 2 - 20 points)