ARTX-C1020 - Strategic Identity and Design, Lecture, 8.1.2024-16.2.2024
This course space end date is set to 16.02.2024 Search Courses: ARTX-C1020
Final Presentation
The final presentation will be done as a gallery walk, where each team sets up a "fair booth" with physical package prototypes and a PDF presentation on their iPad or laptop. The goal is to introduce the team's concept and final design to visitors, including peers and teachers.
Physical Package
Present the printed and assembled packaging prototype
Presentation
- Provide a brief summary of your project's design brief and any changes since the concept presentation
- Use insights and course readings to articulate and support the reasoning behind the project concepts and final design.
- Present the final package design, emphasizing its alignment with your design brief.
- Use computer visualizations (renders) and separate slides to showcase work produced in each track (Packaging Design, Surface Design, Typography).
- Clearly show how the final design meets the objectives set in the brief.
Presentation Practicalities:
- The gallery walk or fair occurs from 9:15 to 11:00 for teams 1-7, with teams 8-13 as visitors. From 11:15 to 12:45, teams 8-13 present, and teams 1-7 act as visitors.
Evaluation criteria:
- Background Analysis:
Quality of the background analysis based on the reasoning supporting insights into the current state of the brand.
Proposed Direction:
Novelty, reasoning, and quality of argumentation supporting the proposed new direction for the brand.Final Design
Quality and attractiveness of the final package design. Visual fit for product.Presentation Quality:
Overall quality, clarity, and visual and verbal appeal of the presentation
Please note: late delivery will result in a lower grade.