A23C581 - Consumer Behavior, web course, 21.01.2019-01.03.2019
This course space end date is set to 01.03.2019 Search Courses: A23C581
Individual Assignment 3
1) Read Chapter 6: Motivation, values and lifestyles in the course text book.
2) Find and study a celebrity fan club online and answer the following questions based on the chapter and your observations in the club:
1. How would different motivational theories explain the members' participation in the fan club?
2. Describe the members' level of involvement in the celebrity.
As always, submit your answer as a doc. or .pdf file, 2-3 pages (1000 words minimum). Use Times New Roman (12 pt), 1 inch margins on all sides, and line spacing 1.
The deadline for the assignment is Sunday February 17th at 23.59. Assignments submitted after the deadline will not be graded.
If you have any questions, please post them in the General Discussion forum!