A61A00200 - Business Communication Skills, 04.05.2020-08.06.2020

A5: Individual evaluation of presentation performance (20%) - due Jun 14, 23:00

For this assignment you are asked to write a critical evaluation of the two persuasive presentations you have given on this course – individual A2 and team A4 – and to assess your overall presentation performance. The optimum length is 2-3 pages.

The assignment has 3 parts:

1.    Critical evaluation of your individual A2 presentation

2.    Critical evaluation of your team A4 presentation

3.    An overall evaluation of yourself as a presenter based on your BCS presentation performance

Use the feedback you received from the instructor and fellow classmates and the video recordings as well as the theories of communication taken up during this course (both at the lectures and in readings) to help you carry out a rigorous analysis.

In your evaluation, you should discuss all the listed points and take all the listed areas into account, but you should not just use bullet points and mechanically answer the questions, but write a structured, well-rounded and thought-out essay.

Part 1: Critical evaluation of your individual A2 presentation

• To what extent and through which factors/techniques etc. was your presentation persuasive? Discuss 3-5 points.
• In what areas could you have done better in terms of persuasion? Discuss 3-5 points.
• What do you intend to do differently in the next persuasive presentation assignment (be concrete)?

Part 2: Critical evaluation of your team A4 presentation

• What aspects of your team’s presentation made the presentation persuasive? Discuss 3-5 points.
• In what ways could it have been more persuasive? Discuss 3-5 points.
• How did what you learnt in the first presentation affect the way you approached the second presentation in terms of preparation and delivery?

Part 3: An overall evaluation of yourself as a presenter based on your BCS presentation performance

• What seem to be your strengths as a presenter?
• What areas do you feel you still need to develop?
• How was your overall experience about presenting during this course? What were the main takeaways or the biggest eureka moments?

All three parts (A,B & C) of the evaluation should cover:

Communication strategy

• Definition of goals
• Audience analysis
• Choice of content and structure
• Argumentation structure: claim, reason(s), evidence, warrant
• Audience benefits and appeals  

Presentation delivery

• Introduction/opening and conclusion/closing
• Slide design
• Nonverbal communication
• Language

Evaluation criteria: please check the evaluation rubric in the submission box or under Materials/Rubrics before writing and submitting the assignment.