TU-E4040 - Opportunity Prototyping D, Lecture, 14.9.2021-19.10.2021
This course space end date is set to 19.10.2021 Search Courses: TU-E4040
Rethinking Air Travel Creativity Challenge (10%)
Completion requirements
Due: Monday, 20 September 2021, 2:00 PM
Based on your experience as an air traveller, what can the airline industry do to increase consumer confidence to fly again? Propose at least 20 creative ideas and from among them pick one providing a convincing pitch as to why it should be taken up and how it should be adopted?
To give you a hands on feel for how designers empathetically approach challenges, the attached journey mapping template could help you think about all the "touch" points in the air travel experience.
Imagine you are flying business class on Qatar and this is how you are greeted ...
- 9 August 2021, 2:26 PM