23E80101 - Qualitative Business Research Methods, Lecture, 13.9.2021-20.10.2021

After transcribing the interview, it is time to analyze it. This first analysis assignment focuses on so-called “first-order coding” or “open coding”, which will be explained in class #5. The goal is to do a thorough coding of the data, but not to move to theme building and theorization just yet.

• Go through the interview and code everything using Atlas.ti!
• Assign labels on sentences, words, or even whole paragraphs and make observations on the data
• Please make sure to add explanations of your codes, when necessary
• Tip: Absorbing your data before starting to code is important. This will enable you to better interpret and code your data. So read through the transcript before coding it!
• The submission is your Atlas.ti project file where you coded your data.
• You will be graded on how attentive and thorough you worked on coding.
• Be attentive to detail and go for quantity of codes, without compromising quality, of course.
• Applying just a few codes and slapping them onto entire paragraphs will not be enough.
• A large number of codes will give you more opportunities to develop themes later on with your group!
• You can have a look at additional files to see how this assignment will be evaluated.

The assignment is 7.5% is overall grade.