TU-E4060 - Design & Innovation in Context D, Lecture, 4.11.2021-9.12.2021
This course space end date is set to 09.12.2021 Search Courses: TU-E4060
Coffee Experience Challenge (20%)
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Howard Schultz, Chairman of Starbucks
Read through Howard's email (attached). Starbucks has established a presence in Finland but seems to be having difficulties gaining traction in arguably one of the world's highest per capita coffee consuming nations on earth! Howard is interested in hearing any ideas that enhance the experience for consumers and that make business sense for the company.
Prepare a presentation for Howard assuming you have 5 minutes max AND a succinct 1 page memo summarising your ideas and how you went about exploring the challenge. IF YOU ARE NOT PRESENTING TO THE CLASS ON THE 18TH, SUBMIT A VIDEO OF YOUR PRESENTATION + 1 PAGE MEMO.
UPLOAD LIMIT ON MYCOURSES IS 400MB
- 4 October 2021, 12:51 PM