MUO-E8012 - Design for Government D, Lecture, 28.2.2022-23.5.2022
This course space end date is set to 23.05.2022 Search Courses: MUO-E8012
Ideation prep: 3 min. story + Examples
NO SUBMISSION NEEDED: BE READY TO SHARE ON MONDAY 02.05 (3min. Story in Contact teaching)
This activity is an "internal" exercise, a starting point to help you ideate. Please work on low-fidelity and do not spend time producing visuals. At this point, a good "story" or use case is more important than visuals.
The estimated time to complete this assignment is a total of 2-4h in group work for the 3 min. story and 1h Individually (each) for the 2-3 Best practice examples.
This activity is a continuation of Tania Rodriguez's session (25.04) and it will form the basis for the ideation session that we will do together on Monday 2nd May during contact teaching.
Peer-to-peer ideation session
On Monday 2nd May your peers will ideate on your scenario (story). We ask you to bring a 3 min. story that communicates the situation you want to change + 2 to 3 examples of good practices that exist today. Based on these we will then generate ideas together about interventions that fit your described scenario. The more specific the scenario is the more we will be able to help you out!
Scenario (3 min. story)
- What is the situation that are you trying to change? Make your case: communicate an organizational problem, service issue, policy gap, citizen behavior, etc. that you want to change, and imagine what an improved situation would look like.
- Your case reflects a problem and the "as is" situation, and it communicates how you imagine the improved future to be.
- At this point, it is more important that the scenario communicates the ideal situation (the what) than the actual intervention that will change it (the how).
- You might need to first make some decisions as to a specific target group or behavior (e.g. new visitors who cycle in Nuuksio). Even though the solution could be scaled up, later on, it is good to focus on one specific persona, as a starting point. The more specific the situation and the problem the more productive the ideation session will be.
- Use contextual cues to narrate the situation, such as people involved, places, interactions, channels, and other concrete situational elements (e.g. time of the day, how long it takes to complete something, the user's tools, personal hindrances,…). These will help to empathize with the problem and build a realistic future.
- Prepare a 3 min. story to communicate the use case. You can choose to narrate the story verbally with no visuals (prepare a script) or use any low-fidelity visuals (max. 3 scenes) to share the story with us on Monday 02.05.
- In parallel, look for best practice examples. Look for existing design interventions/best practices that have been used in the same subject area or in a completely different field across the globe to solve the problem you are trying to solve. We will use these references as inspiration.
- Prepare one slide with a picture and title of each example, max. 3
Supporting material
- Examples of design interventions on Miro Board (contact teaching 29.04): https://miro.com/app/board/o9J_lf5pDcI=/