TU-A1300 - Introduction to Industrial Engineering and Management, Lecture, 5.9.2022-5.12.2022

Submit your project exercise for this week here.

Your tasks:

1. Constructing the Business Model (1 page of text) 

• Name of the company, business idea, mission, and vision
• Product offering, value proposition, channels, customer relations 

2. Analysis of the Business Environment (1 page) 

• Provide a short description of the current competitive situation 
• Analyze the competitive situation with Porter’s Five Forces framework 

3. Marketing strategy and positioning (1-2 pages)

• Plan your marketing strategy with STP-analysis: define customer segments by their attributes (psychographic, geographic, demographic, behavioral). For example, just “students” does not qualify as a proper segment
• How does your company’s offering stand out in the market? Apply Porter’s Generic Strategies Framework: describe differentiation/low cost and competitive scope dimensions

4.  Submit your work as a single PDF file. Write all group member names on the title page.

• Formatting of the assignment: Times New Roman, size 12, line spacing 1.5
• Referencing: We strongly recommend Harvard-style referencing

Tips:

• Assign responsibility within your group as early as possible
• Search for relevant information and good sources online - in the real world you will not have all the information memorized, and that is normal
• If you have any questions, come to the exercise sessions and ask us on Telegram

Deadline:

• The deadline is Sunday, Sep 18 at 18:00
• It is enough for 1 group member to submit the assignment