AMUO-C3006 - Basics of Service Design, 08.01.2019-26.02.2019
This course space end date is set to 26.02.2019 Search Courses: AMUO-C3006
Reading 2 and Homework 2 due to 21st of January at 23:00.
Reading 2 and Homework 2: Blueprint
Read the paper Bitner, M. J., Ostrom, A., & Morgan, F. (2008). Service blueprinting: A practical technique for service innovation. California Management Review, no. 50, vol. 3, pp. 66-94.
and create a Blueprint of the service that you are the most familiar. Bring this homework at the lecture and submit it in My Courses.
Question: What are the benefits that companies in the ceases achieved when implementing Blueprint?
Extra
2. França, C.L., Broman, G., Robèrt, K.H., Basile, G. and Trygg, L., 2017. An approach to business model innovation and design for strategic sustainable development. Journal of Cleaner Production, 140, pp.155-166.
Task: Create the business model canvas for the company where you are working or service that you are familiar with.
Submit answers to My Courses.