AMUO-C3006 - Basics of Service Design, 08.01.2019-26.02.2019
This course space end date is set to 26.02.2019 Search Courses: AMUO-C3006
Reading 4 and Homework 4 due to 4th of February at 23:00.
Homework 4: Customer Experiences
Individually
Chose a different service inside your key topic (healthcare services, banking services) than for homework 1. Test this service and record your service experiences.
Create customer service journey with relevant touchpoints and map out your experiences either by emoticons, experience curve, quotes, photos or sketch of relevant touchpoints.
I encourage you to use an Experience Fellow tool for this exercise https://www.experiencefellow.com. More detail information on how to use Experience Fellow will be provided at the lecture.
Bring homework at the lecture on Tuesday 5th of February and submit at My Courses.
Reading 4
1. Verganti, R. (2008). Design, Meaning, and Radical Innovation: A Metamodel And A Research Agenda. Journal of Product Innovation Management, 25(5), 436-456.
Task: Create the Mindmap of the paper content.
2. Diller, Shedroff, Sauber (2016) Blind Spot: Illuminating the Hidden Value In Business: Two Waves, 113-160 pp.
Question: What is in your view on the relation between meaning end experiences?
Submit answers to My Courses.