A23C581 - Consumer Behavior, web course, 21.01.2019-01.03.2019
Kurssiasetusten perusteella kurssi on päättynyt 01.03.2019 Etsi kursseja: A23C581
Individual assignment 1: Consumer culture
The first individual assignment focuses on consumer culture. Start by reading the following chapters and article:
Chapter 2: A consumer society
Chapter 13: Culture and consumer behavior
Fernandez, Karen V., Veer, Ekant & Lastovicka, John L. (2011), The golden ties that bind: boundary crossing in diasporic Hindu wedding ritual. Consumption, Markets & Culture, Vol.14(3).
Having read the required chapters and article, please reflect on the following two topics:
1. Home and host country cultures in the Hindu wedding (key words: cultures, globalization, glocalization)
2. Gold as a sacred commodity in the rituals related to the Hindu wedding (key words: meanings, rituals, sacred & profane)
Illustrate that you have understood the relevant concepts and theories presented in the readings. Be creative, use your own analysis, and do refer to both the readings as well as your own personal experience in your reflections.
Please submit your answer as a .docx or .pdf file. The minimum required length is 1000 words. Please use Times New Roman 12 pt, 1 inch margins on all sides, and line spacing 1. Do remember to indicate your name and students number!
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