23E57000 - Fashion Marketing, 11.01.2021-17.02.2021
Kurssiasetusten perusteella kurssi on päättynyt 17.02.2021 Etsi kursseja: 23E57000
Individual Assignment
Suorituksen vaatimukset
Palautettava viimeistään: sunnuntaina 28. helmikuuta 2021, 23.59
This is your chance to write about a brand that interests you! Choose a fashion brand and write an academic essay that analytically explores the marketing strategy of a fashion brand of your choice in the light of topics we have covered in the course (lectures and readings). Tie your evaluation also to current retail and market trends that you believe have the biggest influence on the fashion company of your choice, explain how and why.
- To be completed individually.
- Maximum length of 4500 words (+ possible appendix); Times New Roman 12pt, 1,5 spaced.
- Visuals are welcome however, if many, please put them in an appendix.
- Please submit in pdf-format.
- Assignment is worth 40 points or, 40% of your final grade.
For more information please refer to the assignment guidelines located in the MyCourses materials.