TU-E4100 - Startup Experience D, 12.01.2021-15.04.2021

Grading: Pass/Fail (or pass with merit)

New Instructions: Please revise your previous draft of a press release and upload it to MyCourses as a pdf file. Instructions are the same as last time so you must take into account all information that you have gathered lately from interviews and team discussions. You need to make improvements based on teams' feedback and previous feedback given by the teaching crew. A press release must be kept short, brief and honest (not a marketing document) so keep it within 1 page or max 2.

 The team Press Release will need to be uploaded on Mycourses discussion according to each team's discussion forums. Two other teams will be assigned to give feedback to the press release updates. 

Structure of the press-release draft

Add the following information to the page header:

• Text: “Startup Experience spring 2021 / press-release draft 2”
• Team number
• Names and student numbers of all team members

Start the text with a headline that clearly names the problem you have chosen to solve.

Write an opening paragraph that gives the most important details about the problem and who has it. Remember that the SDGs are the context but your problem should be more defined and ‘human size’. You should write this paragraph as if it’s the only part anyone’s going to read. Try to be interesting so that the reader would continue to read more.

Include quotes from your company spokesperson and from a hypothetical satisfied customer. This means a minimum of two quotes.

Keep your press release simple! 3–4 sentences for most paragraphs. Assume that the reader is intelligent but ignorant about your subject i.e. don’t use jargon, acronyms or technical terms, which are difficult to understand.

You will receive feedback on the press-release from two student teams and give feedback to two other teams on their drafts.