23E24000 - Brand Management, 20.04.2021-27.05.2021
This course space end date is set to 27.05.2021 Search Courses: 23E24000
Assignment 1 - Brands as Emotional Relationships
Krav för slutförande
Senaste inlämningsdatum: söndag, 9 maj 2021, 23:59
Think of the five (5) most important people in your life - they could be friends, family, children, partners. Now try to think of which brands would be closest to the specific role that these people play in your life. Explain what made you choose these specific brands - could have been your personal experience, brand communication, some information you have gathered. (Word Count - 250 to 400 words for the whole answer).
PS: You can refer to the videos/articles on emotional branding and brands as relationship partners for inspiration.