23E24000 - Brand Management, 20.04.2021-27.05.2021
Kurssiasetusten perusteella kurssi on päättynyt 27.05.2021 Etsi kursseja: 23E24000
Assignment 2 - Challenges of brand engagement in online spaces
Suorituksen vaatimukset
Palautettava viimeistään: sunnuntaina 30. toukokuuta 2021, 23.59
Find a brand which has been appreciated recently because of its online actions. Now find another brand which has been criticized because of its online actions. They could be local or international brands. Compare and contrast the two brands' digital approaches. What did one brand do right and the other do wrong. (Word count 250-400 words)
PS: You can refer to the videos/readings on managing digital brands as well as cultural branding approaches.